Stephen Curry has the most popular jersey in the NBA, for the second straight campaign and the fifth time in his career. According to NBAStore.com sales for the 2023-24 season, Curry’s No.30 Golden State Warriors jersey topped the list.
Five of the top 15 players on the list are international players, headed by San Antonio Spurs rookie Victor Wembanyama of France with the fourth most popular jersey. Other top sellers include Milwaukee Bucks forward Giannis Antetokounmpo (fifth), Dallas Mavericks guard Luka Doncic (sixth), Philadelphia 76ers centre Joel Embiid (12th) and Denver Nuggets centre Nikola Jokic (13th).
Overall, the top 5 players in jersey sales are:
- Stephen Curry, Golden State Warriors
- LeBron James, Los Angeles Lakers
- Jayson Tatum, Boston Celtics
- Victor Wembanyama, San Antonio Spurs
- Giannis Antetokounmpo, Milwaukee Bucks
For merchandise sales, the Los Angeles Lakers take the lead (as they did at the season’s midpoint). Boston, Golden State and Milwaukee are in the top five too joined by the Chicago Bulls, who did not have any player rank in the top 15 in jersey sales.
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