The Dallas Mavericks have appointed Ethan Casson as their new president, adding a seasoned sports executive to oversee day-to-day business operations under CEO Rick Welts.
Casson, who spent nine years as CEO of the Minnesota Timberwolves, WNBA’s Lynx, and G League’s Iowa Wolves, joins the Mavericks as the franchise sets its sights on a new era.
His arrival gives Welts room to focus on long-term priorities, including plans for a new arena in Dallas by 2031.
“Ethan will be my partner in charting the team into the future,” said Welts, who returned from retirement seven months ago to replace Cynt Marshall after Mark Cuban sold majority ownership to the Adelson and Dumont families.
Mavericks governor Patrick Dumont praised the hire, calling it key to building an elite sports franchise. Casson brings major arena experience, having previously helped guide the 49ers’ move to Levi’s Stadium and led key sponsorship deals.
The Mavericks currently share American Airlines Center with the NHL’s Dallas Stars but aim to operate their own arena and entertainment district in Dallas.
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