LeBron James has raised his equity in FSG – owners of the Boston Red Sox, Pittsburgh Penguins and Liverpool, after a ‘lifetime deal’ owning to his long-term partnership with Nike was announced.
James previously shared a minor stake in Liverpool for a decade but changed his two per cent share in 2022 for a one per cent share in FSG.
Now, he had boosted his ownership in FSG, with an official confirmation from the Liverpool owners stating this. According to a report by Sportico a business outlet in the USA, Nike athlete LeBron will solidify his partnerships as “part of a lifetime marketing deal’’ which was recently signed.
FSG released a statement on Friday (through Business Wire), which affirmed the details. “FSM [Fenway Sports Management] and LRMR Ventures have extended their longstanding strategic partnership into a lifetime deal that will allow FSM to continue to secure exclusive global marketing and sponsorship opportunities for four-time NBA Champion LeBron James.
“As part of the agreement, James, and co-founder of LRMR Ventures Maverick Carter will receive additional equity in FSM’s parent company FSG. James and Carter became members of FSG’s ownership group in 2021.”
James is still involved in Liverpool, even if he is no more a direct owner, with his LFC LeBron 9 Low’ trainers being released, the most recent in a series of crossover merchandise that went on sale this season. LeBron previously accepted another ‘lifetime deal’ with Nike, who are LiverPool’s Kit manufacturers.
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