Identifying value bets is one of the hardest parts of football betting, especially for people new to this industry. If you’d like to know how to pick out the best bets for every football match, this article on How to Identify Value Bets in Football Betting can help. Understanding value is the key to enjoying long-term success in betting. While this skill may come naturally to an experienced bettor, to a rookie it can be harder to master. Learning when to wager and when to hold back even with odds everybody is convinced will win, can feel like going against the world. But at some point, you must trust your research over their opinion. The real work here is developing a sense of betting value you can rely on. Doing so is not easy, but there are things you can do. This article teaches you everything you need to know about identifying value bets. Related: The Pros and Cons of Live Betting in Football. What To Expect: What is a value bet? Importance of value bet. How to identify value bets in football betting. How to calculate value bets in football betting. Strategies for value bets in football betting. What Is A Value Bet? A value bet is when the odds of an event are greater than the odds the bookmaker is offering.  You calculate the true odds of an event happening, then compare it to the bookie’s odds to see if you can make a positive return on a wager. This approach requires you to know the expected value (EV) and the bookmaker margin. The EV of any wager is the difference in probability placed by the bettor and the bookmaker. The bookmaker margin is the difference between the true probability of an event happening and the odds set by the betting brand. Importance Of Value Bet A majority of sports bettors suffer long-term losses. It is estimated that only 2-3% of all bettors consistently win. While punters lose billions yearly to bookmakers, bookies fill their pockets, whether a match turns out how you predicted. Bookmakers have been known to add their profit margin (“vig’’ or “overround’’) to proposed odds and most have poor value. And the longer you follow these odds, the sooner your betting accounts will be emptied. By using value bets, you make Accurate Football Predictions every time you wager, but you will also be exploiting those bookmaker’s odds that are often incorrectly priced. Identifying value will help you place bets with better odds than the actual probability. Furthermore, as you only wager on overpriced odds, you’ll become profitable in the long term. Similarly, you can use multiple bookmakers, to increase the volume of bets you can place, ensuring you get a bigger profit. How To Identify Value Bets In Football Betting Before identifying value bets in football betting, you must know the probability of betting. This is the implied probability, which shows the true chance of a profitable bet. Every probability of betting is between 1% and 100%. We have listed ways to identify value bets when making a Football prediction. 1. Specialise Start by specialising in football leagues and tournaments you are already familiar with. After you have mastered identifying value bets using leagues you understand, you can branch out to other leagues and contests in this sport. 2. Understand How Probabilities Work Understanding probability while identifying value bets is important because betting odds represent the probability of a particular outcome happening. This is called “implied probability” and is calculated as: Implied Probability = 1/ decimal odds. If you are using a coin toss, the implied probability for the odds of 2.10 is: Implied Probability = 1/2.101. Implied Probability = 47.62%. The offered odds suggest that the chance of the coin landing on heads is 47.62%. But if you estimate that the probability of heads is 50%. That makes it a value bet because the chances of the coin landing on heads are greater than the probability reflected in the odds on offer. See– 5 Tips On Winning A Football Prediction Contest. 3. Set Your Odds And Price Up This exercise will help you enhance your ability to identify value bets. All you need to do is select the upcoming fixtures in the leagues or tournaments you wager on and set what you think the odds for each match should be. That should be done without looking at the odds of any bookmaker, the odds you set is solely your opinion and no one else’s. Whatever odds you come up with is called “the uncomfortable compromise.” That is because you are not setting the odds you would like to see the bookie offer or you are setting odds that you would not feel comfortable backing.  So if you’re betting on the Asian Handicap market for the match between Brentford and Arsenal, you’d want to create a handicap that if the bookies set it for this match, you would not want to wager on either side of that handicap. Whether it is Arsenal -1 or Brentford +1, or whatever you feel is a fair enough odds for the given match.  4. Treat Football Matches Like A Betting Market Watching football to identify value bets that’ll make you good money, makes it easy to see every match as part of a much larger betting market. In a betting market, the outcome of a previous match and the number of casual bettors are solid factors that could influence the odds for an upcoming match in a particular direction based on what they’ve seen in a similar fixture. So, it helps to think ”Will their influence provide value in the opposite direction? “Will the market overreact?” Sure, this thought process will ruin every passion you once had for simply enjoying football, but as a pro bettor, it can help you identify the best value. Always keep in mind that it is a betting market, and the pull of public opinion is going to sway the bookmaker’s odds. 

Live betting on football games has revolutionized the sports betting world. It is versatile, and thrilling, and offers you the chance to only wager on odds you feel most comfortable backing. But is this method, really as better as it’s cracked up to be? This article examines The Pros and Cons of Live Betting in Football to give you an answer. Practising live betting is a two-sided coin. On one side there is potential for players to win big. It offers the opportunity to leverage changing odds as a game unfolds. On the other side, it is saddled with risks. And with how fast-paced it is, it’s easy to get caught up in the heat. So, how do you navigate the unstable waters of Live Betting? Our article can help. Read – The Rise of Virtual Football Betting and Its Advantages. Table Of Contents: What is Live Betting in Football? Pros And Cons Of Live Betting In Football Strategies For Live Betting In Football How To Place Live Bets In Football  What Is Live Betting In Football? Live betting in football is when you place bets while the match is ongoing. As the name suggests, you can make you wager at any point in a live game. This type of betting comes with many options such as – money lines, totals, point spread, etc. But, unlike regular games, the odds and lines in the wagers change based on the direction of the match. Pros And Cons Of Live Betting In Football Live betting is becoming increasingly popular, with more bettors turning towards it. However, before getting into it, you must understand the pitfalls. Knowing these drawbacks helps you make smarter and more Accurate Football Predictions.  Pros Of Live Betting In Football As you go deeper into live betting, it is important to recognize the many advantages this form of gambling brings you. We have listed those benefits below: 1. Real-Time Information One of the most attractive pros of live betting is its ability to use real-time information. Unlike conventional betting methods, where you must decide your wagers before the match starts, in live betting you react according to the changing lines. You can track player performance, team strategy, and game dynamics in real-time, then place your bets based on factors you can monitor in the present. This gives you an edge, allowing you to make insight-driven decisions. 2. Convenience Another advantage of betting in play is that it is more convenient because you can bet anywhere, at any time. This means, you don’t have to rush your wagers and decisions, as you would with pre-match betting. 3. Higher Odds As a live form of betting, live bets provide continuously changing odds, that are often higher than what you would get in traditional pre-game betting. This fluctuation gives you sufficient opportunities to enjoy better returns, especially if you identify a potential turn in the tide that others might have missed. 4. Live Betting Is Cheap Live betting is cheaper than conventional ones, This is because online betting sites have less overhead and can give online punters discounts. 5. Increased Betting Options Live betting does not restrict you to picking just the winning team. It opens up various betting options that conventional gambling methods do not offer. For example, you can wager on the next goalscorer, the time of the next goals, total corners, penalties, and even yellow cards. Furthermore, less popular substitutes can become heroes, and strong clubs can lose the upper hand in the game towards the closing minutes. With the flexibility of live betting matched with its high intensity offers a thrilling experience. Related: The Advantages And Disadvantages Of Correct Score Betting Compared To Other Types of Bets. Cons Of Live Betting In Football Although Live betting has its pros, it is vital that you also understand its cons. before placing live bets, It is smart you fully understand how this betting form works. Below are the cons of live betting in football. 1. Impulsive Betting When matches become heated, your betting decisions can become highly impulsive. You are caught up in the excitement of the game, the goals and sudden changes in momentum. The odds often change swiftly, luring punters to make split-second wagering decisions. But doing that is not always a good idea. because when you place impulsive wagers, rational thinking often goes out the window. This significantly increases the chances of you losing a bet. 2. You Lose Money Faster In Live football betting, it is easy for you to get swept up in the game and lose a lot of money within a short period. 3. Insufficient Research Time One of the main benefits of pre-match betting is that you get time to analyze statistics, form and other crucial data to make informed decisions. With live betting, the time for doing this research is short.  You are witnessing conditions subject to rapid change. It is a highly dynamic, changing event and you don’t have enough time to analyse or research, before placing your bet. 4. High Chances Of Getting Scammed While the Best sports betting sites will pay you every cent of your earnings, some unreliable ones cannot be trusted. Deciding to go with any online betting site for your live wagers, they can rip you off. So, take extra time to research the site before the game starts. 5. Match Fixing Live betting is more susceptible to match-fixing and manipulation by the bookies. Some insiders who know about the match’s dynamic and player strategies can take advantage of bettors, which causes an uneven betting field. This can be bad for you and throw a wrench in your success in the live betting scene, Strategies For Live Betting In Football Live betting is an excellent way to make money in the long run. But, beginners tend to place a lot of wagers, which may need to be more accurate. So, there are certain strategies you must adopt whenever you bet live. We have laid