Ben Rice Lands the Endorsement Deal He Was Born to Have

Sometimes the stars just align perfectly.

New York Yankees first baseman and catcher Ben Rice has signed an endorsement deal with Ben’s Original rice, parent company Mars announced Monday. Ben Rice. Sponsored by Ben’s rice. It does not get more fitting than that.

The partnership will also benefit No Kid Hungry, starting with a contribution of 22,000 meals for children facing food insecurity. The number was chosen to reflect Rice’s jersey number, and an additional 22,000 meals are planned for every big play Rice makes during the 2026 season.

“When your name is already built into the partnership, the only thing left to do is swing for the fences,” Rice said in a statement. “I’m excited to be part of this while helping more kids and families access the meals they need.”

The definition of a big play has not been specified, but Rice gave the Yankees plenty of them in his breakout 2025 season, hitting 26 home runs with an .836 OPS and an average exit velocity of 93.3 mph.

Expect to see a lot more cooked rice emojis from the Yankees’ social media accounts this season.