Betting Basics: How Do Bookmakers Make Their Money?
Does anyone know how bookmakers make their money? One good thing about sports betting is that you can make profits consistently by understanding the system and applying the right strategies. But, winning in sports betting needs more than understanding how it works. No matter how good you are, you’ll lose money. There are a lot of reasons why this happens, and one of them is bookmakers using some hidden techniques to give themselves an advantage in every prediction. Being successful in sports betting? Cashing out every other week? Is dependent on your understanding and then destabilising this advantage, and how bookmakers make their money. Read also: Can You Make Money Backing The Favorites Article Content: Who is a bookmaker? Types of bookmakers Bookmakers and how they set odds How do bookmakers make their money? The basic principle of bookmaking Charging the vigorish / overround: How it works Odd compilers and what they do Bookmakers margins: how they work how bookmakers create a balanced book Key Takeaways: How to make money from bookmakers Who Is A Bookmaker? A bookmaker or bookie is a sports personnel who oversees gambling, especially on sports events. A bookie sets the odds you find on a Prediction Site, accepts and places your bets, and pays winnings on behalf of oddsmakers. Types Of Bookmakers There are three types of bookmakers to select from when betting online. 1. Fixed Odds Fixed odds bookmakers issue odds in fractions to create betting markets. Odds are offered in three outcomes of a match – Home, Win, Draw, and Away Win. The odds have an inbuilt profit margin or house edge. Bookies take bets on every option that reflects a probability and creates a profit. 2. Spread Here, bettors wager on the outcome to be lower or higher than the spread. Spreads are represented in two numbers, traders buy at a high number and sell at a lower number. Spread-betting bookmakers earn money from the difference in stakes and payouts. Markets change depending on buy and sell stakes. 3. Exchange Betting exchanges are represented in decimal odds and support peer-to-peer betting. It puts together bettors who want to back an outcome and layers who bet against it. Exchange bets are matched at equally beneficial prices, partially or not matched at all. These bookmakers issue a back and lay price for outcomes in sports. Back prices are lower than the lay price. An exchange bookmaker makes money from commissions on winning bets. This ensures that they make profits regardless of the outcome. Bookmakers and How They Set Odds One way bookmakers win is by calculating the odds of them winning an event. They do this using statisticians and developing complex models. “Moneylines” and “spreads” are important factors for them. Other times, their calculations are based on the ones developed by casino actuaries or risk calculators. Basically, they underscore which teams the bookmaker believes will win a match. Lines and spreads can be adjusted in the time leading up to an event based on the bets made in their books or fluctuations in casino bets. Bad weather, injuries to players, and doping scandals influence odds too. A bookie aims to maintain balance in the books by adjusting the odds as much as they can so that an even number of bettors back a win or loss. If the books are balanced, the bookmaker earns only the vig. But, if a bet is one-sided on a team or outcome, they have a higher chance of losing money. How Do Bookmakers Make Their Money? Bookmakers make their money by charging a fee (“vigorish” or “vig”) on every bet they take, and pay out earnings when customers win a bet. Their goal is to earn more cash than they pay bettors. They do so by adjusting the odds to even the amount of people betting on a win or loss. A vig is up to 10%, although high-profile bets like a tight line on the Super Bowl can be higher than this. Here is an outline of other ways bookmakers make money: Bookies set the right bet prices. They set and change betting lines. Balancing the book and curbing risks. Counting on bettors’ emotions and lack of knowledge. See: Betting Basics: Optimizing Your Betting Selections Basic Principle Of Bookmaking The basic principle of bookmaking is, a bookie accepts money when they lay a bet for a customer, and pays out money any time the customer wins a wager. Professional bookmaking ensures that they take in more money than they pay out. Bookmakers can’t control an event’s outcome out, but they can control how much they’ll lose or win in any results. Bookies set the odds for all the bets they lay, which always guarantees them a profit. Charging The Vigorish / Overround: How It Works Vigorish (juice, margin, or overround) is the main method bookies use to set odds in their favour. They build it into odds to help them make a profit. But, how does a vig work? We’ve explained everything using this coin toss example: A coin toss has two outcomes – “Heads or Tails” and both are equally likely. There is a 50% chance of heads and a 50% chance of tails. If a bookmaker offered true odds on the toss of a coin, they would offer more money than they already do. This would be: 2.00 in decimal odds +100 in moneyline odds 1/1 in fractional odds. A $10 bet at even money returns $20, which is $10 profit plus the initial stake back. If the bookmaker had 100 customers betting $10 on the toss of a coin, half bets on tails and the other half on heads, they won’t make any money in this scenario. In the image above, if the bookmakers are accepting a total of $1,000 in bets, they must also pay out a total of $1,000 in winnings no matter the result. But, since they are in business to make money, this scenario does not favour them. That