December 1, 2022 - Matchplug Blog

How American Football and NFL is Changing the Landscape of betting in America Cities

The American betting industry is steady-growing and fast-rising, thanks to resources that power it like the
passion of American bettors, legalization of sports betting by the Supreme Court, internet penetration, and
sporting events like the Super Bowl.
The sports betting sector in America continues to grow into a wealthy industry, leveraging heavily on
America’s football culture and the citizens’ passion for betting for football.
One of the major leagues that has such a strong grip on millions of fans across cities in America is the
National Football League (NFL) who entertain and provide bettors with the opportunity to make money
doing what they’re passionate about.
The National Football League is rooted so deeply into the landscape of betting in America cities, thriving
against all odds even when the ban on sports betting was in effect.
In this article we focus on the American football industry and the NFL, and how they’ve changed the
landscape of betting in America cities.

The NFL Season
Up to 46.6 million Americans bet on the NFL this season. A 3% increase from last year.
By the NFL season kickoff, 31 states, including the District of Columbia and Puerto Rico had launched
betting markets, with few more getting ready to get into bookmaking in the coming months.
Over $50.4 billion was spent on sports with American sportsbooks in 2022, according to the AGA.

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● A survey conducted on 2,210 Americans in late August showed the following:
● 23 million American adults intend to bet online this season, which is 18% more from 2021, while
10.6 million would vote in person.
● 13% of NFL bettors used an unlicensed bookmaker this season, which is a 2% year-over-year
decrease.
● Betting with bookmakers is 50% higher in states where sports betting hasn’t been legalized yet.

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● 89% of Americans who bet on sports in the past year agreed that it is “very or somewhat
important” to bet with a legal, regulated sportsbook.

● September was “Responsible Gaming Education Month”.

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92% of American sports bettors were
aware of responsible gambling tools.

How Much Americans Spend On Betting
Since a US supreme court ruling cleared the 50 states in America to offer it 4 years ago, Americans have
spent more than $125 billion on sports with legal gambling outlets.
This $125 billion is more than the amount that was spent by citizens on pet food, supplies, and veterinary
care in the whole country last year, and more than the net income for American farmers last year.
Although some of this money was paid to lucky bettors who won bets, some of it goes to bookmakers
who keep 10% of the total bet amounts they handle. The revenue figure of bookmakers is $8.8 billion
within the first 4 years legal betting was legalized.

Growth Of American Football Through NFL
The National Football League is close to making $2 billion in partnership fees which is the highest in
professional sports.
Through agreements with betting firms and technology companies, the NFL was able to secure $1.8
billion in sponsorship revenue. This figure is a year-over-year 12% increase from the $1.62 billion it
made in the 2020 season. The NFL made 1.47 billion from sponsors in the 2019 season.
Sports gambling companies, casinos, and lotteries had the most increase in NFL sponsorship agreements.
Agencies like DraftKings, FanDuel and Caesars become sportsbook partners in 2021 after they hit five-
year contracts worth under $1 billion. The NFL also secured deals with WynnBet, Fox Bet, Bet MGM
and PointsBet.
NFL partnership deals typically last 3-7 years and cost a minimum of $10 million yearly for smaller
organizations. More prominent firms pay around 0 million yearly.

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Company Partnerships
Verizon is one of the NFL’s most prominent deals, paying over $300 million to the league yearly. In
September, they agreed to include a new 10-year deal with the NFL and added 5G rights.
However the new deal excludes live streams of games, making it less valuable.

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It also means that the
NFL’s mobile rights are up for the taking.
These estimates by IEG come days after the NFL created one of the most memorable playoff weekends,
which included an exciting overtime game between Kansas City Chiefs and Buffalo Bills. That match was
watched by more than 42 million viewers, making it the highest divisional postseason game since 2017.

The NFL’s biggest gambling sponsorship increase happened in the 2021 season, tech deals were first in
absolute dollar figures for 2021, led by Microsoft. Microsoft has an on-the-field deal with the NFL, which
uses Microsoft’s Surface tablet. That deal is worth about $100 million yearly.
Last year December, the NFL reentered its deal with Anheuser-Busch, which pays the Football League
over $250 million yearly for beer and hard seltzer rights. Busch lost control of hard alcohol rights, which
Diageo took over at $30 million yearly.

Global Revenue
Although the NFL significantly increased its total sponsorship revenue, the greater part of this growth
went to league-wide sponsorships which grew by 23%. NFL clubs got only 4% additional revenue in
rights fees year-over-year.
To increase revenue streams for clubs, the NFL is following in the NBA’s playbook and allowing its
teams to leverage international markets. The League gave the go ahead to 18 teams to market intellectual
properties in 26 territories, including Germany, Mexico, United Kingdom, and Canada.
Although it’ll take a while to see any real traction in this department by these teams.
The NFL might dominate local markets, but American football doesn’t have much international
prominence. Additionally, Canada and Australia already have their own football leagues, so the NFL will
have some competition.
This league tried to grow its industry in London with its annual games, and Germany also showed
interest. However, these overseas matches might not be enough to give the NFL the kind of international
pull the NBA has.

D0’s And Don’ts To Winning In Sports Betting

In modern betting today, millions of people of all ages are investing their money in gambling,
with hopes of getting back as payouts. As one of the most prominent entertainment industries,
sports betting has half of the world’s population actively engaged in it.
Winning in sports betting goes beyond wagering a certain amount and expecting to get paid for it
because you’re sure your bets will pay off. Instead, to really win in betting there are some do’s
and don’ts you must follow to mitigate the risk of losing and gain more wins.
No matter which sports you gamble on, to be a successful punter who weighs their success in
cash you must be armed with the knowledge of what you should or shouldn’t do in betting.
This infographic we have designed highlights those dos and don’ts of betting to help bettors get
the best experience when wagering online:

DOs:
Research Games Before Betting
Betting markets decide closing odds, not exactly sportsbooks or oddsmakers. So if you want to
win, do a thorough research on the different types of betting markets and understand how various
types of bet and wagers work.
Research is how you make profits and it is also what places you ahead of other misinformed or
biased bettors.
Luck might win you games, but it will never give you enough rates you need to place profitable
bets or all the edge you need to succeed in this industry.

A Bankroll
A bankroll is the amount of money you budget solely for gambling purposes. Having one is
important so that you avoid financial problems in the long run, and stop your small losses from
turning into bigger ones.
In your bankroll, only add money that you can afford to lose and don’t merge your living budget
with your gambling money. This way you don’t spend your entire savings on gambling losses
and you can track how much you’re actually losing.

Trusted Betting Sites
To avoid being scammed out of your money or winnings it is important that you bet with a
website that is licensed and has a lot of evidence to back up their eligibility.
The Best Prediction site you come across will have reviews and testimonials from other bettors,
good customer service, a traceable site, a team of verified experts to guide you, and a license to
operate in the area where they are established.

Consider Value
Bets have no worth if you’ll lose more than you gain from them. This type of wagers won’t work
well for you in the long run.
Before placing a wager, value is the most important factor to consider if you want to keep
winning in sports betting.
Don’t always chase wins and completely ignore the value they’ll bring to your bottom line or you
might misinterpret your definition of success. It is not worth it if you win the majority of your
bets, but still lose money every other day.
Avoid paying extra money to win a bet that has bad odds attached to it. This is a strategy for an
inexperienced bettor.

Use Multiple Sportsbooks
You’re allowed to exercise freewill in sports betting even if it means using multiple sportsbooks
for their sign-on bonuses, cash-match, or free credits.
There is no one Hot Prediction Site in the sports betting industry, there are many of them, and
they are all trying to win you over.
During your shopping, you might discover that most bookies offer better odds, bonuses, and
markets than the one you’re already using.

A Long-Term Approach
Don’t bet to add up your winnings or losses on a daily or weekly basis, instead use a sports
betting strategy that aids you make profits in the long-term.

To back up this strategy you can do things like set aside a bankroll or keep track of all your bets
so that you know which ones are a success and which ones to avoid in future.

In-play Betting
In-play or live betting is a type of betting where you can wager on a sports event after it has
started. Here you can watch the beginning of the game before choosing who you want to back.
Live betting is one of the best benefits online sports betting can offer to bettors. It provides a
range of betting opportunities, a chance for you to make huge profits, and helps you make more
informed decisions.

Don’ts:
Bet With Emotions
When betting on sports don’t let your emotions get the best of you and the wagering decisions
you make.
This means don’t bet on your favorite team because you are emotionally tied to them and this
could cloud your judgment. On the other hand, don’t bet against the team that is obviously going
to win the match because you don’t like them.
Bet based on an outcome that has a high probability of occuring, rather than on what you want to
happen.

Outsmart The Book
You can’t build a sports betting system that wins by following shortcuts or cutting corners with
your bets.
Unrealistic parlays that waste money or prop bets with bad odds attached to them won’t get you
what you need.
Instead do your research, practice good money management by spending responsibly and
investing an amount you can lose, and bet based on value.
Chase Losses

Chasing your losses is a bad move that has terrible results and can drain your bank account.
Increasing your stakes after a bad run is a trap you could easily fall into, and matter how badly
you want to recover your past losses you should never play this card.
Losses are a part of sports betting and even successful bettors lose. But what sets them apart
from other bettors is how they react to their losses. They accept their failures, stay on track, and
keep following the strategies they know will make them money.
And this is the model you should follow if you want to win.

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Don’t panic after a loss, instead
review your wagers and try to understand where the misstep in your plan is. Eventually you’ll
make back all your losses.

Bet Without Reasoning
Sportsbooks won’t set their lines based on what they think an outcome of a game will be, but
based on the public’s opinion of what the outcome will be. If you can find where the difference
is, you can use it to your advantage.
Before placing a bet, ask yourself why you’re choosing to bet a certain way instead of the other.
If you can’t answer this question, then don’t bet on that game.

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Think Every Sports Books Has The Same Lines/Odds/Spreads
Sports bettors leave points on the board when they don’t try to find the most favorable betting
lines for the plays they want to make.
Lines are adjusted by sportsbooks based on the bets they receive and as such, every book won’t
have the same numbers.
After deciding the play you want to make, search for a more favorable option with other
bookmakers. Even if it’s a half-point you’re getting, you can go with it as long as it is a number
that is giving you the best winning chance.

Give Into Greed
When you’re on a winning streak try to resist the urge to increase your stakes every time you win
a bet. This is because winning streaks don’t often last and are a rarity in sports betting.
This is betting and asking you to play it safe doesn’t hold much water here.

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But keep your stake
increase sensible so that when results don’t favor you, you won’t lose all of your winnings.

Merely Bet For The Sake Of It
Making accurate predictions for each sports outcome is hard, but it is not impossible and can be
accomplished by considering all the factors that influence what will happen.
Take in all these factors and their impact if you want to win betting on sports. Also know when
to and when not to bet. Be selective about when you want to risk your money, even if you’re just
betting for fun.
No need to bet on every game in a week. The only thing it’ll do is drain your funds because
they’ll always be tough games you can’t win.

As you bet, remember that sportsbooks rely on you being uninformed to make money off you.

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Following these do’s and don’ts won’t just help you win, but they’ll also keep you from falling too
far down the sports betting hole.
Furthermore, if you want to turn your weekend indulgence into a side-hustle, the rules we’ve laid
out for you will help you make profits.
Guaranteed they won’t help you make that fast cash you’re hoping for, but they can increase your
winning chances. They are fundamentals most bettors can swear by.
Combine these rules with practices like finding sports you often win in, betting only from your
bankroll, researching every game thoroughly, and betting against the public.

The Evolution Of Online Gambling And Sports Betting In Canada

Canada has a long gambling history, and some of its earliest form was born in America’s Hat, so it’s not a
surprise that they were amongst the first countries to accept online gambling too.
The first legal form of gambling in Canada, started in 1969.

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The years after that, this country housed
some of the biggest casinos in the world, which became establishments where people came together to
have fun and pass time.
However, the discovery of the internet, changed the ways Canadians entertained themselves. These days,
most Canadians use online casinos, although the strong presence of various physical casinos can be still
felt.
The gambling industry has grown worldwide, and the Canadian market was not left behind.

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A lot of
changes happened, which either negatively or positively impacted the gambling market in Canada, and
also affected its growth. Understanding this growth will help you appreciate all the changes that have
happened in this industry.

Table Of Content:

Top facts about betting in Canada
Canadian criminal code
The history of online casinos in Canada
First Canadian online casinos
Regulation of Canadian online casinos
Physical / land-based casinos
Access to a variety of online casinos
● Enhanced betting rates
● Less withdrawal time
● Variety of games
● Reduced restrictions
Fascinations of modern gaming
What is the future of online gambling in Canada?

Top Facts About Betting In Canada
Before we jump into discussing how the betting scene evolved in Canada, let’s look at some top facts
about betting in Canada.
● 23% of Canadians believe that gambling, even betting is unacceptable. 55% said people can make
their choices.
● From age 18, people can bet on sports events in Canada.
● The gambling industry generates up to CAD18 million in revenue yearly.
● Over 60% of adult Canadians engage in one form of gambling.

Canadian Criminal Code
The Canadian Criminal Code was the first official document to ever mention gambling in Canada. It was
written in the 19th century to prohibit this activity that most people didn’t accept at the time. By 1969, all
types of gambling were made illegal.
The Change:
The Canadian government realized that gambling was something most citizens were passionate about. So
they made some adjustments to the first Criminal code in 1969.
The new law legalized gambling and lottery. This was the one thing missing from the gambling industry,
it needed to grow in Canada.
For some years, land-based casinos boomed without any tough competition to shake them. These venues
entertained the Canadian locale who enjoyed visiting them. Then, in the 90s things changed.

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The fast growth of computer and internet technology, brought about the first online casino, signifying the
beginning of a new era.

The History Of Online Casinos In Canada
Online casinos have been present in Canada since the 1990s. The first one was founded in 1994.
Then, these casinos were not very good, for one, the graphics were bad and the internet speed was poor.
That time, gamblers had to be patient to actually use these casinos. Many of the bettors began to lose
interest in them, as they didn’t get the point.

However, as the years rolled by, the graphics improved, the internet got faster, technology advanced, and
the stakes became higher. People became more interested in online casinos, and things have stayed good
since then.
The online casinos in Canada have evolved over the years, and they’ve ushered in a whole lot of changes.
We’ll take apart, examine and talk about those changes, as you read on.

First Canadian Online Casinos
The first online casinos in Canada, like the ones in the rest of the world offered few games, mostly due to
the limited technological solutions. These games were only poker, roulette, baccarat, and blackjack.

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Although they were considered to be revolutionary at that time.
Another major issue was the lack of equipment needed to power this type of gambling to reach its true
potential. Unlike today, most people didn’t have an online computer. Which meant that only few people
could access online casino games.
Finally, another big issue that riddled these casinos was the lack of regulation. Businesses conducted
online weren’t regulated since there were no laws that defined these sorts of operations. But, this problem
wasn’t only faced in Canada, other countries had the same challenges.
Since then, countries all over the world have put in place new laws that would better determine the legal
status of online gambling on their lands.

Regulation Of Canadian Online Casinos
Canadian authorities still struggle with regulating online casinos on its shores. Presently, citizens can
gamble with online operators, provided they are offshore licensed gambling websites.
While this works, it is not a perfect solution because some domestic operators shouldn’t be forced to move
their businesses outside Canadian borders. However, for a Canadian gambler, this means they can play
real money online casinos and enjoy top-notch casino games whenever they want.
Canadian gamblers have always benefitted from top-quality online gambling venues that offer thrilling
games like poker, slots, baccarat, blackjack, etc. So, residents who engage in online casino games aren’t
doing anything illegal.
Offshore gambling companies provide them with first-class experience to online casino dwellers,
including welcome offers, bonuses, loyalty perks, and a wide selection of various games, etc.
But, more people are waiting with bated breath for Canadian laws to allow these changes in future. And it
would be disheartening for a country with a long gambling history to not pass laws that’ll benefit both
players and Canadian operators

Physical / Land-Based Casinos
Most Canadians gamble freely because of the high number of casinos in their country. The government
legalized all casinos, save the online casinos in the country. In Spite of this regulation, most Canadians
still gamble online.
The government prohibits Canadian casinos from opening online sites, but it doesn’t bar citizens from
gambling with offshore operators. With many areas shut down, land-based casinos have suffered, because
residents can gamble from their homes.
Conversations have begun from online casinos to be legalized in Canada, the reason is because most
players prefer online sites and physical casinos are noticing a decline in their profits. If the bill passed for
online casinos to operate in the country, land-based casinos will also benefit from it.
Canadians have a long gambling history which is evident in the number of land-based casinos being
established. All of these casinos are licensed, except online casinos established by citizens, and residents
can enjoy the occasional online offshore gambling.
The regulation led some residents to think that online casinos are not legal in Canada, its not. Every
provincial territory in Canada has an official online gambling platform for residents to wager on.
However, physical casinos are still more than online gambling platforms in the country.
But this should change in the future, as the governments of places like Ontario launched its first new open
market for gambling which allows offshore gambling platforms to operate within its shores.

Access To A Variety Of Online Casinos
With the Canucks being able to gamble unrestrictedly, they can access varieties of online casinos.
There are many casinos competing for audience’s approval in the market, so the competition in the
gambling industry is fierce.
Respected online gambling industries rise to the top by providing gamblers with the best offers and
incentives in the gambling world. We’ve explored some of these things below:

Enhanced Betting Rates
In an industry as fierce as gambling, the competition is fierce and since organizations are always looking
to outdo each other to win the patronage of clients, many strategies have been implemented in the market.
Offering better and enhanced betting rates than other online gambling sites is one of the strategies
companies use to attract more clients to their platform.

In almost all the online casinos, welcome-back bonuses are given to returning clients and lower betting
rates for other players. Although these features seem small, they go a long way to guarantee that
customers stay loyal to the site.
But, welcome-back bonuses aren’t the only incentives on offer; welcome, no deposit, and match deposit
bonus, loyalties, promotions, etc are also on provided.

Less Withdrawal Time
Previously, it took days for transactions to be completed in online casinos. So a lesser withdrawal time is
one of the changes that swept through Canadian online casinos.
These days, players can easily withdraw money from their casino account and get it in their bank account
within minutes.
This improvement in withdrawal rate, is sure to pacify clients and is a bragging rights for online casinos,
because most bettors prefer a platform where they’ll get their earnings immediately they withdraw it.

Variety Of Games
Early online casinos that existed in the 90s had so many limitations, including in the games they offered.
Then, the only games available were blackjack games.
As the years progressed, so did this industry, and new online games started showing up in online casinos.

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Now there are many games. Although they’re not much, online casinos are spread across the globe in their
thousands, with hundreds of games being played to keep gamblers engaged.
Live casino games are popping up in every corner of the world, and they’re slowly gaining popularity by
the years.

Reduced Restrictions
In the past, online gambling websites could only be accessed by gamblers from its country of origin. But
that’s no longer the case, if it was, Canadians will no longer access these online casinos.
Now, Canucks can play in online games from operators in the USA, UK, or everywhere in the world.
Canadians are among the most popular online gamblers.

Fascinations Of Modern Gaming
Thanks to the 21st century, there is a continuous influx of new gadgets, games and gaming platforms. By
2015, 50 years after the law changed in 1970, gambling spread as a leisure activity. In 2020, millions of
Canadians were already gambling on all the best online casinos.

Smartphones and other mobile devices, easily became the choice platforms for many gamblers. Single-
sports betting, which was the last form of gambling with restrictions, was legalized in 2021. That same
year, revenue for this industry got to $12.5 billion.
These changes all happened in the blink of an eye. Technology’s rapid advancement allowed casino
establishments to continue the innovation and development of new types of games that met the demands
of online gamers.
These days, when customers play casino table games online, they’ll find all types of modern additions like
live dealers, state-of-the-art graphics, and real-time interaction with other gamblers.
BlackJack can now be played in virtual reality in an online casino, and now that gambling is no longer
limited by past laws which were uncompromised, the future should have a healthy balance of legislative
control and creative freedom.

What Is The Future Of Online Gambling In Canada?
While there are still rules imposed on online casinos in Canada, there is a chance that those rules will be
removed or at least relaxed. This reason for this is that physical casinos used to rake in lots of money, but
that is no longer the case.
Many bettors are spending time online and spending their money on this platform. When online gambling
is legalized in the country, the government can monitor the way it is run. They can collect all revenue that
comes in and use it for whatever they see fit.
Legalizing online casinos means that the government can monitor how citizens use them.
With more players joining the online gambling space in Canada, there is a risk of physical casinos being
removed completely. Although this might take some time, it’s certainly something that’ll happen.
Most of the land based casinos have reported a massive drop in the number of gamblers patronizing them,
and this will continue. Founders of each of these casinos might have to think of alternative ways to make
money and online is the way to do this.

How to Make Money in Pro Sports Betting

Making money from bets offered by sportsbooks, using even the most minimal betting advantage
is one of the hallmarks of being a Pro bettor. To become a profitable sports bettor, you must
know where to find advantages or opportunities where the line a bookmaker offers is vulnerable.
To the untrained eye, sports betting looks easy, especially when they’re not watching because
they’ve staked money. Truth is, when it comes to pro sports betting, after you’ve accounted for
the “vig” or ”juice”, you must also hit at least 52.4% of your bets to break even. Even the most
successful bettors get less than 60% of their bets correct.
Sports betting is a game of chance and while there’s no specific way you’ll wager to guarantee
that you win every time, there are things you could do to ensure that you win more than you lose.
This infographic in its entirety, explains different strategies you could employ to increase your
odds of making money in pro sports betting.

What is Sports Betting?
Sports betting is a type of gambling on games or events, by placing a bet on the outcome of a
match.

What Types Of Sports Betting Are There?
When betting on sports, there are different types of sports bet you need to understand as you
would be using them when making your wagers. We have explained each of them below.
Straight Bets
Straight bets is a betting line set, known as point spread, and you are required to either bet on the
favorites and give up points or back the underdog and get the points.
Total Line bets
In Total Line bets, a number is set for the combined final score of two teams in a match and you
bet on what you think the exact score will be staying ”under” that total or going ”over” the set
number.
Money Line Bets

Making a money line bet means you are picking a team to secure a straight-up win, without any
point spread.
Parlay Bets
A parlay is when you group two or more picks into a single bet.
Teaser Bets
In teaser bets, you’re still putting two or more picks together in a single bet, but you can tweak
the points spreads in your favor for a lower overall payout.
Head-to-Head Bets
A head-to-head bet on the results between only two competitors is a common way to wager on
NASCAR and professional golf events. Whoever finishes a race or tournament in a higher
position than their opponent will win.
Most times, a money line is attached to each competitor to handicap the match.

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Head-to-head is
used to pick a sole winner in sports that take place in a large field and has many competitors
playing at once for the same prize.

General Sports Betting Statistics
● The Global sports betting market is predicted to reach an approximate of $155.49 by

This industry grew at a CAGR of 8.83% between 2018 – 2024.
● The total gross gaming gain of the global market is $450 billion.
● The USA’s estimated global gambling gross win is at $74.39 billion.

The Biggest Sports Leagues in the World
These are some of the biggest sports leagues in the world that pull in the highest number of pro
bettors globally.
National Football League (NFL)
The NFL is a professional American football league consisting of 32 teams split equally between
the American Football Conference (AFC) and the National Football Conference (NFC).
Major League Baseball (MLB)

The MLB is the world’s oldest professional sports league in the world and a professional baseball
organization. As of this year, 30 teams play in Major League Baseball – 15 in the National
League and 15 in the American League. There are 29 teams in the USA and 1 in Canada.
National Basketball Association NBA
The NBA (National Basketball Association) is a professional basketball league hosting 30 teams

29 in the US and 1 in Canada. It is one of the major professional sports leagues in these
countries.
English Premier League (EPL)
The Premier League is a top level of the English football league system, played in by 20 clubs,
operating on a system of promotion and relegation with the English Football League (EFL).
National Hockey League (NHL)
The National Hockey League is a professional ice hockey league consisting of 32 teams—25 in
the United States and 7 in Canada. NHL is the top ranked professional ice hockey league in the
world and one of the major professional sports leagues in the United States and Canada.
Campeonato Nacional de Liga de Primera División (La Liga)
The Campeonato Nacional de Liga de Primera División, AKA Primera División or La Liga is
the Spanish football league system’s men’s top professional football division.
Fußball-Bundesliga (Bundesliga)
Bundesliga or Fußball-Bundesliga is a German professional association football league, top of its
league, Bundesliga is Germany’s primary football competition.

How to make money on Pro Sports Betting
Finally, these are those strategies we talked about at the beginning, that you could use to boost
your odds of making money in pro sports betting.
Here’s how to make money on pro sports betting:

Choose Quality Not Quantity
To make money as a pro sports bettor, select the games you wish to bet on and give priority to
the ones you feel most confident betting on. Five games daily is a good rule of thumb to follow.
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Don’t Do Big Parlays
Parlays are enticing because they offer big payouts if they bet cash. But, don’t let a big payout
where you have to hit 6 or more parlay legs entice you.

Instead, do 2-3 team plays, this might not give you a huge payout but you will have a higher
chance of winning a good payout rather than lose your whole wager.

Fade the Public
For sportsbooks to lose badly, bettors would have to bet a large percentage of money on one side
of a game, and that side would have to be correct. If this happens, sportsbooks would pay out
more money than they collect from losing wagers.
But since this rarely happens, you should fade the public on the most commonly bet games. This
can work when the oddsmakers don’t adjust the line because of fear of vulnerability.
Find The Best Lines
Other sportsbooks might have better lines than that of your go-to sportsbook.
The thing is, in most sports, even a half-point difference in a line is significant.
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If you bet a team
to cover an 8.5 point spread, that team must win by 9 points or higher.
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But if you bet the same
team on an 8. spread, winning by an 8 for them is not a loss. You could “push” your bet and get
your money back.
That being said, you can open multiple accounts with different bookmakers. You might not
always compare lines between them, but you’ll be in the position to get the best line every time.
Utilize Live Betting
Live/in-game betting is more lucrative because they are commonly calculated by sportsbooks
using algorithms. Here you could also wager based on how the game is going and the events they
are leading up to instead of guessing.
Research
Things you could research include weather forecasts, injury updates, a team’s current play or past
performances against opponents.
These things don’t require much digging, but if you have to do a deep research into a team or
players to get a basic understanding of how they work, then you might not want to bet on those
games.
Know Your Sport
Know the basics of the game to win a sports bet. This means knowing facts like famous winning
players, teams, opponents, and other necessary player information. This will help you choose a
team to back in a game.
Be Unbiased
Keep biases away from sports betting especially when picking a team, if you want to make
money betting on sports. Choose players or teams to support not because they’re your favorite,
but based on recent performance and winning probability.
This way if your favorite player plays badly or your team loses, you might end up broke and
heartbroken.
Spend Wisely
In sports betting you should aim to earn more money than you lose. The way to do this is to
invest only an amount you can afford to lose, so that you don’t go bankrupt.
Track Losses
Tracking losses will help you set aside money for your next bet wisely. You can keep track in a
notebook, especially if you want to place larger wagers overtime. This book could also help you
save money every time a team you back losses and you won’t lose as much times.
Follow Tipsters
Following tipsters like Matchplug is a sure way for you to make money on sports pro betting,
because we give valuable insight and advice on big games and how to place your bets for them.

Betting Terms – The Complete Sports Betting Terms

Soccer betting is hard, but it can be harder if you do not know the complete sports betting terms
needed to get by in wagering on games.
Now, we know how confusing sports betting lingo can be, particularly to new bettors, so this
article is a glossary of the most used betting terms you might have seen one or two places while
making your predictions.
Giving you this list is intended to help you stay in the know and get a deeper understanding of
sportsbetting whether you’re a professional or new bettor.
Complete Sports Betting Terms You Should Know

Action
Against the spread
American Odds
Bankroll
Bad Beat
Buy Points
Cover
Chalk
Consensus
Dime
Dog
Dollar
Edge
Even Money
Favourite
Field
Future
Grand Salami
Hedging
Hook
Handicap
In-game / In-play Betting
Juice
Joint Favourite
Key Numbers
Limits
Lines
Middle
Moneyline
Multiple Bets
Nickle
No Action
Off The Boards
Oddsmaker (Linemaker)
Parlay
Pick’em
Props Bet
Real Time Odds
Run Line
Steam Move
Spread
Teaser
Taking The Points
Under
Underdog
Wager
Action
An action is any kind of wager or bet you place on a game.
Against the spread
The result of a game including the point spread, or the margin in which a team or player is
favoured in an event.
American odds
American moneyline odds represent 1.91 decimal odds and 10/11 fractional pricing. Here, a
winning bet of $110 gives $100 profit.
Bankroll
A bankroll is the available amount you have to wager with.
Bad Beat
A bad beat is when a wager promises to win, but ends up being a loss.
Buy points

You can get a better line by using alternative point spreads and game totals.

Cover
In football and basketball you can win your bet if you cover the point spread.
Chalk
Chalk is the favorite team in a match.
Consensus
A breakdown of the total bets on an event shown as percentage form to indicate which team has
more action.
Dime
A dime is $1,000 bet.
Dog
The Dog or underdog is the weaker team or the team bookmakers predict will lose a match.
Dollar
Dollar is a $100 bet.
Edge
An edge is your advantage as a bettor over the house or bookmaker, typically when you have an
expected positive value.
Even Money
An Even money is a wager where you are not paying any vigorish ( +100). Its simply placing a
$100 bet to win $100 .
Favorite
The stronger team or the one expected to win a game by the bookmakers.
Field
You bet the field in proposition (prop) bets. This is an accumulation of all the teams or players
that are not listed.
Future
This is a bet placed on the future outcome of a sporting event. Like who wins MVP or the
Stanley Cup. You get payment for future at the end of a season if your prediction happens.
Grand Salami
Grand Salami is the over/under total of how many goals or runs that will be scored in all the
games of a specific hockey or baseball league.
Hedging
This is when you bet the opposite of your previous bet with the assurance of winning a small
amount of money.
Hook
Hook is the extra half-point you get. Buying a hook around three and you get a line of 3.5.
Handicap
Handicap, spread or points betting is when oddsmakers even a game by putting a spread on it.
In-game / In-play betting
These are bets placed after a game has started or is in progress.
Juice
The cut, commission or amount charged by a sportsbook for taking your bet.
Joint favorite
This is when the same odds are offered by two or more sides in a single event.
Key numbers
These are the most common defeat margins, often used in football games where a team wins by a
multiple of three or seven.
Limit
The maximum amount a sportsbook can take on a single event.
Lines
Another word for odds.
Middle
These are bets that payout on two sides. You can middle when a point spread goes up or down
before a match.
Moneyline
Straightforward bets that have no point spread and involve predicting an outright winner.
Multiple bets
Single wagers that back two sides or more on the same ticket. To cash out on multiple bets, all
sides backed must win.
Nickel
A nickel is a bet of $500.
No Action
No Action is a game that is no longer accepting bets and all wagers are refunded.
Off the Board
An off the board is a game or event a sportsbook won’t let you bet on.
Oddsmaker (Linemaker)
An oddsmaker is a person who sets the opening line on a game.
Parlay
A parlay is when you place multiple bets and tie them together, to get a higher payout here, all
your events will have to win.
Pick’em
A pick’em is a game with no favorite or underdog.
Prop Bets
Prop bets are made for events in a game rather than the outcome. It can be a bet for passing yards
or goals scored by a single player.
Real Time Odds
These are live lines that update the second sportsbooks adjust their lines.
Run Line
Runlines in baseball or hockey, lets you add runs for the underdog or minus run points from the
favourite.
Steam Move
A steam move is a sudden, drastic and uniform line movement across the sports betting
marketplace.
Spread
The margin by which one team or player is favored in an event.
Teaser
A unique bet where you can adjust the point spread or total for a game. The more you change the
spread, the lower the payout amount becomes.
Taking the points
Taking the points is when you bet an underdog against the spread.
Under
An under is a combined score of two teams which is less than what the sportsbook set.
Underdog
The weaker team in a game.
Wager
A wager is any type of bet.

Big Step And Betting AD Among Football Clubs In Social Media

What is the issue between Big Step and AD Among Football Clubs In Social Media?
The Big Step is an organization that is kicking gambling ads out of football.

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They are a campaign to end
all forms of gambling advertising and sponsorship in football. This group is led by people who have been
negatively affected by gambling.
They are an organization that hosts walks against gambling in football stadiums to get justice for people
who lost a family member’s life to gambling addiction.
Big Step are part of Gambling with Lives, a community of families who were bereaved by gambling-
related suicide.
They also run Football Supporters Against Gambling Ads (Football SAGA), a platform where fans and
people hurt by gambling come together, allowing them to join voices to urge football clubs to end and
reject gambling partnerships.
Big Step delivers live-experience-led gambling awareness sessions in community settings through their
partnerships with Lewes FC and Tranmere Rovers, with more clubs planning to sign-up in 2022 and
beyond.
Check out the Big Step’s Twitter Link.

What Does The Big Step Want?
The Big Step is calling for an end to all forms of gambling advertising and sponsorship in football, on all
mediums, including on social media.
They want betting ADs that make their way to platforms where young children could be watching, to be
regulated and curbed, so that these younglins won’t have access to gambling.

What Has Big Step Done To Ban Football Betting Ads On Social Media?
In July, the Big Step wrote an open letter to the English Premier League, calling for an end to gambling
sponsorship ahead of a vote on the topic at an upcoming shareholders meeting.
None of the “big 6” clubs in the League – Arsenal, Chelsea, Liverpool, Manchester City, Manchester
United and Tottenham have any gambling sponsorship. But 7 of the remaining 14 clubs in the Premier
League do.
In an open letter written, The Big Step expressed their doubts about the possibility of self-regulation.

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The letter read;

“Relying on clubs to self-regulate has not worked so far, the consequence being 700 gambling adverts in
one Premier League match and the same brands appearing in kids sections on club websites, in matchday
programmes, and in sticker books,” the letter said.
The letter also addressed the delay of the review of the 2005 Gambling Act, which The Big Step stated
was “delaying the inevitable”.
“We are saddened that the Gambling Act review white paper has been delayed yet again,” they said, “but
the government is delaying the inevitable’’.
“We are in no doubt that one government one day will do what multiple European countries such as
Spain, Italy, Belgium and the Netherlands have already done and restrict the obscene levels of gambling
marketing in football.”
The Big Step highlighted that the purpose of their campaign was not to prohibit the presence of betting for
football, but to reduce its presence in advertising.
“We are not trying to stop your fans from having a bet on football, nor are we trying to completely end
the relationship between gambling and football,” the organization continued. “Gambling should quite
rightly be tolerated and available for adults should they wish, but it should not be promoted, especially in
a globally adored league where young people make up a quarter of the audience’’.
“We would happily put forward representatives from the below list of signatories to meet with you to
discuss this further.”

You can read more about the Big Step’s campaign here.

Famous Football Clubs Sponsored By Gambling Companies
Which football clubs are being sponsored by online gambling companies?
Football is one of the most popular and admired sports in the world, with 50% of the world’s population
being fans of it.
Many online gambling companies are finding opportunities to turn this love for football betting into a
means to make more money. Hence, a good way to advertise their casinos is through football club
sponsorships.
Here are some clubs that have been sponsored by betting companies:

Bayern Munich

Based on UEFA Club Rankings, Bayern Munich is one of the world’s leading football clubs. They have
not only won all three main UEFA competitions, but they also secured 6 major trophies in just one
season. Furthermore, Munich won 30 Bundesliga Titles and 20 Domestic cups so far and is still waxing
strong.
Due to their widespread popularity and worldwide success, most online casinos are picking interest in a
partnership with Bayern Munich in the past years. Bwin has been sponsoring this club for some years
now, and although their partnership was annulled in 2015, it didn’t take much time for this football club to
get a new sponsor in their cornet.
That same year, Tipico, a German owned Online Casino, took over the club with a new sponsorship
opportunity, This partnership was renewed in 2021 and will last until 2025.

Real Madrid
Real Madrid is widely popular in all of Europe. This Spanish club has won the UEFA Champions League
and La Liga, including other international and domestic competitions more than once. It’s not surprising
that while the Spanish Football Federation is against the advertising of Online Casinos, most providers
still make offers to Real Madrid.
Presently, Fonbet, the Russian Online Casino, which was founded in 1994 is supporting the club.
Promotions on Social Media and through targeted incentives have proven to be very beneficial for both
parties.
Being impressed with the successful sponsorship, Real Madrid has also partnered with SportyBet, an
African provider.
Chelsea
Chelsea is one of the most successful English football clubs in the world, with 23 domestic titles, 8 UEFA
trophies, and 6 leagues won in the last two decades under their belt.
However, their fame is not limited to Europe. Unlike many other European clubs, Chelsea has a massive
fanbase in Africa and Asia.
At the moment, they are the present holders of the Super Cup and enjoy a massive following across Social
Media platforms.
Chelsea’s massive Social Media following, piqued the interest of numerous Online Casinos and since
2021, they have partnered with sites like Ukrainian provider, Parimatch who also sponsors the English
Football Club, Leicester City.
Manchester United
After Chelsea, Manchester United is also among the most successful football clubs in England. Man U
generates high profits yearly and has fans from all over Europe.

One of Manchester United’s most avid sponsors is BetFred. BetFred existed since 1967 and stands as one
of the first English Casino Providers that utilized the opportunity of offering an Online Casino.
BetFred and Manchester United have a long standing partnership, as they already shared a relationship in

The current sponsorship on offer is part of a three-year contract, which might be extended at the
end of this period.
Manchester City
Manchester City is the current English Premier League champion and this won them the interests of
Online Casinos who are seeking for a profitable partnership. For the past 2 years, 8XBet have sponsored
them; this bookie is known for its anti-match fixing systems with different brands.
Fans and members of the Manchester City Club access special promotions, bonuses, and rewards from the
Casino Provider.
As more Online Casinos partner with football clubs, and it gets harder to score high in casino reviews,
8XBet is looking at expanding their sponsorship with a win in the UCL in the future.
AC Milan
With its history dating back to a century, AC Milan is definitely a football club that has a lot of character
and experience. Some of the world’s star players had their start at Milan.
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Andriy Shevchenko, Paulo
Maldini, and Ricardo Kaká.
Since mid 2021, AC Milan has been sponsored by PremierVegas, who was specifically interested in
influencing the African online gambling market. Although it’s not yet clear how long that contract will
last, it appears obvious that both sides will benefit immensely from it.
PremierVegas once mentioned that they would like to maintain that partnership for a very long time.
Everton
Everton is another English football club that is currently dominating the English Premier League. They
recently agreed to a sponsorship offer from stake.com, which is an Online Casino and a Betting Platform
too.
The sponsorship deal is worth £10,000,000 per year. They have also partnered with an Online Casino
Provider from Africa since 2017.
Due to their close relationships with progressive Online Casinos, Everton dedicated a spot on their
Website where gamblers can get the best tips and most important news of that industry.
Thanks to this, Everton fans can connect their passion for football and gambling, while supporting their
favorite brands in one breath.
West Ham United
West Ham is not seen as a strong contender in the English Premier League, but they are popular and have
a lot of loyal fans in their following.
Because of their large fan base, they secured a sponsorship from Betway, which has worked for them
since 2015. Since both West Ham and Betway are reputable brands, their partnership has been profitable
for all involved.

Due to the rise of the Online Casino Industry and the never ending hype for football, the partnership
arrangement between casino providers and football clubs is not a rare thing.
Betting ends hugely benefit from the sponsorship, and football and gambling fans are also beneficiaries of
this arrangement.

Costa Rica vs Germany Match Preview

Germany is on the verge of exiting the World Cup at the group stages again just as it was the case in the Russia 2018 edition unless they beat Costa Rica and hope Japan does not upset Spain.

They started their campaign with a 2-1 loss to Japan, which immediately put them in a tough position to make the next round of the competition and now they must show they have what it takes to still make it from this group.

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After being humble 7-0 by Spain in their opening group game, Costa Rica blew this group wide open with a 1-0 defeat of Japan in their next game.

Now every country heads into their final match of the competition with a chance to reach the next round.

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If they beat Germany and Japan fails to match their result, the North Americans are through to the next round.

If Germany wins and German loses, the Germans will make the next round of the competition, so the matches in this group are a must-watch.

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The best bet prediction for this game is under 2.

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Croatia vs Belgium Match Preview

Belgium’s Golden Generation seem overrated now as they look set to end their World Cup campaigns without winning the competition, having come closest to victory at Russia 2018.

They reached the semifinal of that edition and won their third-place match, but they are on the brink of an early exit from Qatar 2022, which would be the case if they lose to Croatia in this game.

The Croats took their chances and beat Canada in their last game to sit atop their group table before this final match.

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They need a draw to qualify for the next round but will want a win to finish as group winners and avoid a tough draw in the last 16.

So much is at stake and both countries know Morocco could beat Canada to top their group, so we expect this game to be the most important in the careers of several players from both clubs.

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The best bet prediction for this game is BTTS.

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Day: December 1, 2022

How American Football and NFL is Changing the Landscape of betting in America Cities

D0’s And Don’ts To Winning In Sports Betting

The Evolution Of Online Gambling And Sports Betting In Canada

How to Make Money in Pro Sports Betting

Betting Terms – The Complete Sports Betting Terms

Big Step And Betting AD Among Football Clubs In Social Media

Costa Rica vs Germany Match Preview

Croatia vs Belgium Match Preview

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