{"id":10385,"date":"2022-08-18T17:47:24","date_gmt":"2022-08-18T16:47:24","guid":{"rendered":"https:\/\/matchplug.com\/blog\/?p=10385"},"modified":"2025-03-24T17:05:17","modified_gmt":"2025-03-24T16:05:17","slug":"online-betting-survey-2022-understanding-why-people-bet","status":"publish","type":"post","link":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/","title":{"rendered":"Online Betting Survey 2022: Understanding Why People Bet"},"content":{"rendered":"\n<p>Why do people bet? Specifically, why do Nigerians bet?<br>\n<br><br>Sports betting is prominent in Nigeria, with Nigerians spending thousands of naira betting on<br>sports like football and coming in large numbers to offline and online betting platforms.<br>You see, to understand why people bet globally or why it seems very prevalent in a single<br>country, you&#8217;ll have to look at this topic in all of its entirety.<br>This means, to consider &#8211; how they choose a bookmaker, how is spent on betting, which sports is<br>bet on more, who is betting more in a particular location, etc.<br>These questions and more is what this our article on Online Betting Survey 2022: Understanding<br>Why People Bet seeks to answer in clear terms. For it, we have prepared a list of the top online<br>betting statistics in Nigeria and global online betting statistics as well.<\/p>\n\n\n\n<p>Top Global Online Betting Statistics<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Around 1.6 billion people gamble globally, meaning 26% of the world&#8217;s population bets.<\/li><li>35% of the total gaming industry is made up of betting.<\/li><li>The best bet on sporting events in the world is the world cup.<br>\n<br> In 2018, around $136<br>billion was placed in bets on the World cup.<\/li><li>In 2019, the estimated gambling market size was USD 53.7 billion, it is expected to grow<br>to USD 59.6 billion in 2022.<\/li><li>The global betting industry&#8217;s estimated worth is $450bn.<\/li><li>The UK gambling industry&#8217;s estimated worth is $18billion.<\/li><li>In 2019, Europe dominated the online gambling market with a 41.<br>\n<br>0% share. This<br>facilitated the legalization of gambling in France, Germany, Spain, Malta, and Italy.<\/li><li>Top countries with the highest betting losses per adult are Australia ($1,788), Singapore<br>($1.174), Ireland ($588 ), and Canada ($568).<\/li><li>The USA gambling industry&#8217;s estimated worth is $240 billion.<\/li><li>The USA&#8217;s estimated global gross win is $74.39bn.<\/li><li>In the USA, billion people gamble at least once annually.<\/li><li>15% of Americans gamble at least once per week.<br>\n<br> An approximate of 2-3% of Americans<br>fit the group for gambling problems &#8211; 6 million adults and half-million teenagers.<\/li><li>An approximate of 85% Americans gambled once in their lives, 80% gambled in the<br>previous year.<br>Credit: (Bettingsites24)<\/li><\/ol>\n\n\n\n<p>Top Online Betting Statistics in Nigeria<br>These statistics for the top online betting statistics in Nigeria , combine findings on some key<br>areas that influence bettor behavior and typically why people bet.<br>We focused on areas like which age grade bet the most in Nigeria, demographic (gender), and<br>why Nigerians bet.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Sports betting is more prevalent with 60 million Nigerians aged 18 to 40<br>\u25cf The 60 million Nigerians that bet the most, bet N3,000 daily.<br>\u25cf 77% of Nigerians that bet, admit that betting and gambling are common in their localities.<br>\u25cf The South-West geo-political zone had the most bettors in Nigeria with 95% bettors,<br>followed by South-South 91%, and North-West with the lowest number, accounting for<br>only 57% of bettors.<br>\u25cf 36% of bettors agree to actively participating in betting or having a family member who<br>does. 55% bet daily, 63% bet occasionally doing so once or twice monthly, and 9% of<br>bettors have never won a bet.<br>\u25cf Lagos is Nigeria&#8217;s largest gambling city, housing 1 gambling facility, 10 table games, 106<br>games, slots, and video poker machines.<\/li><li>Men have a higher betting rate than women<\/li><\/ol>\n\n\n\n<p>\u25cf Men are usually more passionate about sports than women, and are most likely to take<br>risks betting on sports.<br>\u25cf Men bet more than women in 2021 and are predicted to do so again in the year 2022.<br>\n<br><br>\u25cf Female gambling has grown over the years, despite a higher number of male gamblers.<br>Women account for over 10.6% of Nigerian internet bettors.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li>Nigeria&#8217;s sports betting industry is predicted to grow to a worth of over $750 billion.<br>So, who is contributing to this growing amount?<br>\u25cf Nigerian bettors spend an estimate of N3,000 daily betting on sports.<br>\u25cf Despite having only 3 licensed casinos in 2021, the Nigerian casino gaming industry is<br>expected to pull in up to $70 million.<br>\u25cf A market study in 2018 showed that Nigeria, Kenya, and South Africa pulled in a<br>combined sports betting market of up to $50 billion.<br>\u25cf An estimated total of $2b is spent on sports betting in Nigeria daily.<\/li><li>40% of Nigerians gamble because they want quick cash<br>A 2019 NOI Poll survey of gamblers showed that:<br>\u25cf 30% of bettors do so for quick cash. And although this percentage grew over the years,<br>the reason hasn&#8217;t changed.<br>\u25cf 25% of bettors listed Nigeria&#8217;s unemployment rate of 7.8%, as the reason why they<br>gamble on casino games.<br>\u25cf In 2021, people gambled because of money. In 2022, the pattern was repeated.<br>\u25cf 85% of people say they bet to increase their wealth.<\/li><li>Gambling is prevalent in Nigeria because of access to internet betting and gambling<br>\u25cf Up to 60% of Nigerians use the internet, a number enabled by low personal computer and<br>mobile phone prices.<\/li><\/ol>\n\n\n\n<p>\u25cf Another factor mentioned for Nigeria&#8217;s gambling habit is the unrestricted access to<br>internet betting and gambling.<br>\u25cf Many Nigerians view gambling as a mild pastime that does no harm, this is why 40% of<br>Nigerians have gambled and 54% currently gamble daily.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"6\"><li>26% of bettors say that timely payment of betting earnings is a major reason why they<br>will pick a Football prediction site<br>\u25cf Over 14 million bet stakes and payments are made on the internet daily.<br>\u25cf Up to 1200 offline visitors monthly, go to bet in an offline betting outlet.<br>\u25cf Bet9ja is the second most visited prediction site for football in Nigeria and the first most<br>visited online betting website.<br>\u25cf Bet9ja&#8217;s average monthly turnover is estimated to be over $10 million, while NairaBet<br>brings in an average monthly turnover of $3m-$5m, a 20-30% profit margin.<br>\u25cf Football trading accounts for over 70% of the sports betting trade.<br>Gotten from: (Global Times NG )and (Betting Sites 24)<\/li><\/ol>\n\n\n\n<p>Sports betting is the most common type of gambling in Nigeria, but casino games seem to be<br>gaining ground, thanks to more bettors finding high-quality slots on foreign sites. As betting<br>becomes more normalized, both industries will experience growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why do people bet? Specifically, why do Nigerians bet? Sports betting is prominent in Nigeria, with Nigerians spending thousands of naira betting onsports like football and coming in large numbers to offline and online betting platforms.You see, to understand why people bet globally or why it seems very prevalent in a singlecountry, you&#8217;ll have to look at this topic in all of its entirety.This means, to consider &#8211; how they choose a bookmaker, how is spent on betting, which sports isbet on more, who is betting more in a particular location, etc.These questions and more is what this our article on Online Betting Survey 2022: UnderstandingWhy People Bet seeks to answer in clear terms. For it, we have prepared a list of the top onlinebetting statistics in Nigeria and global online betting statistics as well. Top Global Online Betting Statistics Around 1.6 billion people gamble globally, meaning 26% of the world&#8217;s population bets. 35% of the total gaming industry is made up of betting. The best bet on sporting events in the world is the world cup. In 2018, around $136billion was placed in bets on the World cup. In 2019, the estimated gambling market size was USD 53.7 billion, it is expected to growto USD 59.6 billion in 2022. The global betting industry&#8217;s estimated worth is $450bn. The UK gambling industry&#8217;s estimated worth is $18billion. In 2019, Europe dominated the online gambling market with a 41. 0% share. Thisfacilitated the legalization of gambling in France, Germany, Spain, Malta, and Italy. Top countries with the highest betting losses per adult are Australia ($1,788), Singapore($1.174), Ireland ($588 ), and Canada ($568). The USA gambling industry&#8217;s estimated worth is $240 billion. The USA&#8217;s estimated global gross win is $74.39bn. In the USA, billion people gamble at least once annually. 15% of Americans gamble at least once per week. An approximate of 2-3% of Americansfit the group for gambling problems &#8211; 6 million adults and half-million teenagers. An approximate of 85% Americans gambled once in their lives, 80% gambled in theprevious year.Credit: (Bettingsites24) Top Online Betting Statistics in NigeriaThese statistics for the top online betting statistics in Nigeria , combine findings on some keyareas that influence bettor behavior and typically why people bet.We focused on areas like which age grade bet the most in Nigeria, demographic (gender), andwhy Nigerians bet. Sports betting is more prevalent with 60 million Nigerians aged 18 to 40\u25cf The 60 million Nigerians that bet the most, bet N3,000 daily.\u25cf 77% of Nigerians that bet, admit that betting and gambling are common in their localities.\u25cf The South-West geo-political zone had the most bettors in Nigeria with 95% bettors,followed by South-South 91%, and North-West with the lowest number, accounting foronly 57% of bettors.\u25cf 36% of bettors agree to actively participating in betting or having a family member whodoes. 55% bet daily, 63% bet occasionally doing so once or twice monthly, and 9% ofbettors have never won a bet.\u25cf Lagos is Nigeria&#8217;s largest gambling city, housing 1 gambling facility, 10 table games, 106games, slots, and video poker machines. Men have a higher betting rate than women \u25cf Men are usually more passionate about sports than women, and are most likely to takerisks betting on sports.\u25cf Men bet more than women in 2021 and are predicted to do so again in the year 2022. \u25cf Female gambling has grown over the years, despite a higher number of male gamblers.Women account for over 10.6% of Nigerian internet bettors. Nigeria&#8217;s sports betting industry is predicted to grow to a worth of over $750 billion.So, who is contributing to this growing amount?\u25cf Nigerian bettors spend an estimate of N3,000 daily betting on sports.\u25cf Despite having only 3 licensed casinos in 2021, the Nigerian casino gaming industry isexpected to pull in up to $70 million.\u25cf A market study in 2018 showed that Nigeria, Kenya, and South Africa pulled in acombined sports betting market of up to $50 billion.\u25cf An estimated total of $2b is spent on sports betting in Nigeria daily. 40% of Nigerians gamble because they want quick cashA 2019 NOI Poll survey of gamblers showed that:\u25cf 30% of bettors do so for quick cash. And although this percentage grew over the years,the reason hasn&#8217;t changed.\u25cf 25% of bettors listed Nigeria&#8217;s unemployment rate of 7.8%, as the reason why theygamble on casino games.\u25cf In 2021, people gambled because of money. In 2022, the pattern was repeated.\u25cf 85% of people say they bet to increase their wealth. Gambling is prevalent in Nigeria because of access to internet betting and gambling\u25cf Up to 60% of Nigerians use the internet, a number enabled by low personal computer andmobile phone prices. \u25cf Another factor mentioned for Nigeria&#8217;s gambling habit is the unrestricted access tointernet betting and gambling.\u25cf Many Nigerians view gambling as a mild pastime that does no harm, this is why 40% ofNigerians have gambled and 54% currently gamble daily. 26% of bettors say that timely payment of betting earnings is a major reason why theywill pick a Football prediction site\u25cf Over 14 million bet stakes and payments are made on the internet daily.\u25cf Up to 1200 offline visitors monthly, go to bet in an offline betting outlet.\u25cf Bet9ja is the second most visited prediction site for football in Nigeria and the first mostvisited online betting website.\u25cf Bet9ja&#8217;s average monthly turnover is estimated to be over $10 million, while NairaBetbrings in an average monthly turnover of $3m-$5m, a 20-30% profit margin.\u25cf Football trading accounts for over 70% of the sports betting trade.Gotten from: (Global Times NG )and (Betting Sites 24) Sports betting is the most common type of gambling in Nigeria, but casino games seem to begaining ground, thanks to more bettors finding high-quality slots on foreign sites. As bettingbecomes more normalized, both industries will experience growth.<\/p>\n","protected":false},"author":5,"featured_media":10386,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221,159],"tags":[],"class_list":["post-10385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting-tips-football-news","category-football-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online Betting Survey 2022: Understanding Why People Bet - Matchplug Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Betting Survey 2022: Understanding Why People Bet - Matchplug Blog\" \/>\n<meta property=\"og:description\" content=\"Why do people bet? Specifically, why do Nigerians bet? Sports betting is prominent in Nigeria, with Nigerians spending thousands of naira betting onsports like football and coming in large numbers to offline and online betting platforms.You see, to understand why people bet globally or why it seems very prevalent in a singlecountry, you&#8217;ll have to look at this topic in all of its entirety.This means, to consider &#8211; how they choose a bookmaker, how is spent on betting, which sports isbet on more, who is betting more in a particular location, etc.These questions and more is what this our article on Online Betting Survey 2022: UnderstandingWhy People Bet seeks to answer in clear terms. For it, we have prepared a list of the top onlinebetting statistics in Nigeria and global online betting statistics as well. Top Global Online Betting Statistics Around 1.6 billion people gamble globally, meaning 26% of the world&#8217;s population bets. 35% of the total gaming industry is made up of betting. The best bet on sporting events in the world is the world cup. In 2018, around $136billion was placed in bets on the World cup. In 2019, the estimated gambling market size was USD 53.7 billion, it is expected to growto USD 59.6 billion in 2022. The global betting industry&#8217;s estimated worth is $450bn. The UK gambling industry&#8217;s estimated worth is $18billion. In 2019, Europe dominated the online gambling market with a 41. 0% share. Thisfacilitated the legalization of gambling in France, Germany, Spain, Malta, and Italy. Top countries with the highest betting losses per adult are Australia ($1,788), Singapore($1.174), Ireland ($588 ), and Canada ($568). The USA gambling industry&#8217;s estimated worth is $240 billion. The USA&#8217;s estimated global gross win is $74.39bn. In the USA, billion people gamble at least once annually. 15% of Americans gamble at least once per week. An approximate of 2-3% of Americansfit the group for gambling problems &#8211; 6 million adults and half-million teenagers. An approximate of 85% Americans gambled once in their lives, 80% gambled in theprevious year.Credit: (Bettingsites24) Top Online Betting Statistics in NigeriaThese statistics for the top online betting statistics in Nigeria , combine findings on some keyareas that influence bettor behavior and typically why people bet.We focused on areas like which age grade bet the most in Nigeria, demographic (gender), andwhy Nigerians bet. Sports betting is more prevalent with 60 million Nigerians aged 18 to 40\u25cf The 60 million Nigerians that bet the most, bet N3,000 daily.\u25cf 77% of Nigerians that bet, admit that betting and gambling are common in their localities.\u25cf The South-West geo-political zone had the most bettors in Nigeria with 95% bettors,followed by South-South 91%, and North-West with the lowest number, accounting foronly 57% of bettors.\u25cf 36% of bettors agree to actively participating in betting or having a family member whodoes. 55% bet daily, 63% bet occasionally doing so once or twice monthly, and 9% ofbettors have never won a bet.\u25cf Lagos is Nigeria&#8217;s largest gambling city, housing 1 gambling facility, 10 table games, 106games, slots, and video poker machines. Men have a higher betting rate than women \u25cf Men are usually more passionate about sports than women, and are most likely to takerisks betting on sports.\u25cf Men bet more than women in 2021 and are predicted to do so again in the year 2022. \u25cf Female gambling has grown over the years, despite a higher number of male gamblers.Women account for over 10.6% of Nigerian internet bettors. Nigeria&#8217;s sports betting industry is predicted to grow to a worth of over $750 billion.So, who is contributing to this growing amount?\u25cf Nigerian bettors spend an estimate of N3,000 daily betting on sports.\u25cf Despite having only 3 licensed casinos in 2021, the Nigerian casino gaming industry isexpected to pull in up to $70 million.\u25cf A market study in 2018 showed that Nigeria, Kenya, and South Africa pulled in acombined sports betting market of up to $50 billion.\u25cf An estimated total of $2b is spent on sports betting in Nigeria daily. 40% of Nigerians gamble because they want quick cashA 2019 NOI Poll survey of gamblers showed that:\u25cf 30% of bettors do so for quick cash. And although this percentage grew over the years,the reason hasn&#8217;t changed.\u25cf 25% of bettors listed Nigeria&#8217;s unemployment rate of 7.8%, as the reason why theygamble on casino games.\u25cf In 2021, people gambled because of money. In 2022, the pattern was repeated.\u25cf 85% of people say they bet to increase their wealth. Gambling is prevalent in Nigeria because of access to internet betting and gambling\u25cf Up to 60% of Nigerians use the internet, a number enabled by low personal computer andmobile phone prices. \u25cf Another factor mentioned for Nigeria&#8217;s gambling habit is the unrestricted access tointernet betting and gambling.\u25cf Many Nigerians view gambling as a mild pastime that does no harm, this is why 40% ofNigerians have gambled and 54% currently gamble daily. 26% of bettors say that timely payment of betting earnings is a major reason why theywill pick a Football prediction site\u25cf Over 14 million bet stakes and payments are made on the internet daily.\u25cf Up to 1200 offline visitors monthly, go to bet in an offline betting outlet.\u25cf Bet9ja is the second most visited prediction site for football in Nigeria and the first mostvisited online betting website.\u25cf Bet9ja&#8217;s average monthly turnover is estimated to be over $10 million, while NairaBetbrings in an average monthly turnover of $3m-$5m, a 20-30% profit margin.\u25cf Football trading accounts for over 70% of the sports betting trade.Gotten from: (Global Times NG )and (Betting Sites 24) Sports betting is the most common type of gambling in Nigeria, but casino games seem to begaining ground, thanks to more bettors finding high-quality slots on foreign sites. As bettingbecomes more normalized, both industries will experience growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/\" \/>\n<meta property=\"og:site_name\" content=\"Matchplug Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-18T16:47:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-24T16:05:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"346\" \/>\n\t<meta property=\"og:image:height\" content=\"351\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Online Betting Survey 2022: Understanding Why People Bet\",\"datePublished\":\"2022-08-18T16:47:24+00:00\",\"dateModified\":\"2025-03-24T16:05:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/\"},\"wordCount\":926,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/matchplug.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg\",\"articleSection\":[\"Betting Tips\",\"Football News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/\",\"url\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/\",\"name\":\"Online Betting Survey 2022: Understanding Why People Bet - Matchplug Blog\",\"isPartOf\":{\"@id\":\"https:\/\/matchplug.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg\",\"datePublished\":\"2022-08-18T16:47:24+00:00\",\"dateModified\":\"2025-03-24T16:05:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#primaryimage\",\"url\":\"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg\",\"contentUrl\":\"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg\",\"width\":346,\"height\":351},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/matchplug.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Online Betting Survey 2022: Understanding Why People Bet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/matchplug.com\/blog\/#website\",\"url\":\"https:\/\/matchplug.com\/blog\/\",\"name\":\"Matchplug Blog\",\"description\":\"Matchplug is the best soccer prediction site connecting bettors with winning tips. 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Specifically, why do Nigerians bet? Sports betting is prominent in Nigeria, with Nigerians spending thousands of naira betting onsports like football and coming in large numbers to offline and online betting platforms.You see, to understand why people bet globally or why it seems very prevalent in a singlecountry, you&#8217;ll have to look at this topic in all of its entirety.This means, to consider &#8211; how they choose a bookmaker, how is spent on betting, which sports isbet on more, who is betting more in a particular location, etc.These questions and more is what this our article on Online Betting Survey 2022: UnderstandingWhy People Bet seeks to answer in clear terms. For it, we have prepared a list of the top onlinebetting statistics in Nigeria and global online betting statistics as well. Top Global Online Betting Statistics Around 1.6 billion people gamble globally, meaning 26% of the world&#8217;s population bets. 35% of the total gaming industry is made up of betting. The best bet on sporting events in the world is the world cup. In 2018, around $136billion was placed in bets on the World cup. In 2019, the estimated gambling market size was USD 53.7 billion, it is expected to growto USD 59.6 billion in 2022. The global betting industry&#8217;s estimated worth is $450bn. The UK gambling industry&#8217;s estimated worth is $18billion. In 2019, Europe dominated the online gambling market with a 41. 0% share. Thisfacilitated the legalization of gambling in France, Germany, Spain, Malta, and Italy. Top countries with the highest betting losses per adult are Australia ($1,788), Singapore($1.174), Ireland ($588 ), and Canada ($568). The USA gambling industry&#8217;s estimated worth is $240 billion. The USA&#8217;s estimated global gross win is $74.39bn. In the USA, billion people gamble at least once annually. 15% of Americans gamble at least once per week. An approximate of 2-3% of Americansfit the group for gambling problems &#8211; 6 million adults and half-million teenagers. An approximate of 85% Americans gambled once in their lives, 80% gambled in theprevious year.Credit: (Bettingsites24) Top Online Betting Statistics in NigeriaThese statistics for the top online betting statistics in Nigeria , combine findings on some keyareas that influence bettor behavior and typically why people bet.We focused on areas like which age grade bet the most in Nigeria, demographic (gender), andwhy Nigerians bet. Sports betting is more prevalent with 60 million Nigerians aged 18 to 40\u25cf The 60 million Nigerians that bet the most, bet N3,000 daily.\u25cf 77% of Nigerians that bet, admit that betting and gambling are common in their localities.\u25cf The South-West geo-political zone had the most bettors in Nigeria with 95% bettors,followed by South-South 91%, and North-West with the lowest number, accounting foronly 57% of bettors.\u25cf 36% of bettors agree to actively participating in betting or having a family member whodoes. 55% bet daily, 63% bet occasionally doing so once or twice monthly, and 9% ofbettors have never won a bet.\u25cf Lagos is Nigeria&#8217;s largest gambling city, housing 1 gambling facility, 10 table games, 106games, slots, and video poker machines. Men have a higher betting rate than women \u25cf Men are usually more passionate about sports than women, and are most likely to takerisks betting on sports.\u25cf Men bet more than women in 2021 and are predicted to do so again in the year 2022. \u25cf Female gambling has grown over the years, despite a higher number of male gamblers.Women account for over 10.6% of Nigerian internet bettors. Nigeria&#8217;s sports betting industry is predicted to grow to a worth of over $750 billion.So, who is contributing to this growing amount?\u25cf Nigerian bettors spend an estimate of N3,000 daily betting on sports.\u25cf Despite having only 3 licensed casinos in 2021, the Nigerian casino gaming industry isexpected to pull in up to $70 million.\u25cf A market study in 2018 showed that Nigeria, Kenya, and South Africa pulled in acombined sports betting market of up to $50 billion.\u25cf An estimated total of $2b is spent on sports betting in Nigeria daily. 40% of Nigerians gamble because they want quick cashA 2019 NOI Poll survey of gamblers showed that:\u25cf 30% of bettors do so for quick cash. And although this percentage grew over the years,the reason hasn&#8217;t changed.\u25cf 25% of bettors listed Nigeria&#8217;s unemployment rate of 7.8%, as the reason why theygamble on casino games.\u25cf In 2021, people gambled because of money. In 2022, the pattern was repeated.\u25cf 85% of people say they bet to increase their wealth. Gambling is prevalent in Nigeria because of access to internet betting and gambling\u25cf Up to 60% of Nigerians use the internet, a number enabled by low personal computer andmobile phone prices. \u25cf Another factor mentioned for Nigeria&#8217;s gambling habit is the unrestricted access tointernet betting and gambling.\u25cf Many Nigerians view gambling as a mild pastime that does no harm, this is why 40% ofNigerians have gambled and 54% currently gamble daily. 26% of bettors say that timely payment of betting earnings is a major reason why theywill pick a Football prediction site\u25cf Over 14 million bet stakes and payments are made on the internet daily.\u25cf Up to 1200 offline visitors monthly, go to bet in an offline betting outlet.\u25cf Bet9ja is the second most visited prediction site for football in Nigeria and the first mostvisited online betting website.\u25cf Bet9ja&#8217;s average monthly turnover is estimated to be over $10 million, while NairaBetbrings in an average monthly turnover of $3m-$5m, a 20-30% profit margin.\u25cf Football trading accounts for over 70% of the sports betting trade.Gotten from: (Global Times NG )and (Betting Sites 24) Sports betting is the most common type of gambling in Nigeria, but casino games seem to begaining ground, thanks to more bettors finding high-quality slots on foreign sites. As bettingbecomes more normalized, both industries will experience growth.","og_url":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/","og_site_name":"Matchplug Blog","article_published_time":"2022-08-18T16:47:24+00:00","article_modified_time":"2025-03-24T16:05:17+00:00","og_image":[{"width":346,"height":351,"url":"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#article","isPartOf":{"@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/"},"author":{"name":"","@id":""},"headline":"Online Betting Survey 2022: Understanding Why People Bet","datePublished":"2022-08-18T16:47:24+00:00","dateModified":"2025-03-24T16:05:17+00:00","mainEntityOfPage":{"@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/"},"wordCount":926,"commentCount":0,"publisher":{"@id":"https:\/\/matchplug.com\/blog\/#organization"},"image":{"@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#primaryimage"},"thumbnailUrl":"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg","articleSection":["Betting Tips","Football News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/","url":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/","name":"Online Betting Survey 2022: Understanding Why People Bet - Matchplug Blog","isPartOf":{"@id":"https:\/\/matchplug.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#primaryimage"},"image":{"@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#primaryimage"},"thumbnailUrl":"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg","datePublished":"2022-08-18T16:47:24+00:00","dateModified":"2025-03-24T16:05:17+00:00","breadcrumb":{"@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#primaryimage","url":"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg","contentUrl":"https:\/\/matchplug.com\/blog\/wp-content\/uploads\/2022\/08\/Online-betting-Survey.jpg","width":346,"height":351},{"@type":"BreadcrumbList","@id":"https:\/\/matchplug.com\/blog\/online-betting-survey-2022-understanding-why-people-bet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/matchplug.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Online Betting Survey 2022: Understanding Why People Bet"}]},{"@type":"WebSite","@id":"https:\/\/matchplug.com\/blog\/#website","url":"https:\/\/matchplug.com\/blog\/","name":"Matchplug Blog","description":"Matchplug is the best soccer prediction site connecting bettors with winning tips. 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